Make complexity feel simple.
Research, information architecture, interaction design, prototypes and design systems for B2B SaaS and consumer products.
- Enterprise SaaS
- B2C experiences
- Design systems
AI-FIRST · EXPERIENCE-LED · HUMAN AT HEART
READING, UK · WORKING EVERYWHEREDesigning whatcomes next.
We turn complex challenges into useful digital products, connected services and intelligent experiences—from the first question to launch and continuous growth.
Explore the work Start a conversationPRODUCT · SERVICE · AI · WEB · GROWTHA little further
WHAT WE DO
One studio for the whole experience.
Strategy, design, technology and growth.
A polished interface cannot fix a broken service. Powerful AI means little if people cannot trust it. We connect the decisions behind the screen with the experience people actually have.
CONNECTED CAPABILITIES
Different challenges.
One way forward.
Choose a focused engagement
or connect the full journey.
Design beyond the screen.
Connect customers, colleagues, processes and technology into a service that works from beginning to end.
- Journey mapping
- Service blueprints
- Operational workflows
Make AI useful, usable and trustworthy.
Find valuable opportunities, reshape workflows and prototype human–AI experiences with clear oversight and boundaries.
- Opportunity mapping
- Agentic UX
- AI-assisted prototypes
Build a stronger digital foundation.
Distinctive, accessible websites and content platforms with clear structure, practical governance and room to evolve.
- Experience strategy
- Content architecture
- Delivery coordination
Help the right people find you.
Connect search intent, content, analytics and conversion journeys so visibility can become meaningful action.
- SEO benchmarking
- Content strategy
- Conversion optimisation
Move from possibility to purpose.
Clarify the proposition, test assumptions and turn an uncertain idea into an evidence-led product direction.
- Discovery workshops
- MVP definition
- Roadmaps
SELECTED WORK
The work, and the thinking behind it.
Completed work, operational baselines
and concepts are labelled separately.
01 / HEALTHCARE · WEB · SERVICE · SEO
Delivered + evolvingCMHC
October 2026 operational baseline. These figures are not attributed to the redesign.Read the CMHC story
CMHC
A clearer path to specialist care.
A connected healthcare experience spanning service discovery, content, website delivery, enquiry journeys and the operational path from enquiry to registration.
63enquiries
40completed triages
9registrations
02 / COMMUNITY · PRODUCT · AI-ASSISTED BUILD
Working pilotFairPlay
FairPlay
Less organising. More playing.
A weekend-football product shaped around a real routine: availability, fixtures, player information and more transparent team balancing.
Reported pilot~30 min → 7–8 min
Read the FairPlay story Team preparation time reported by the organiser during early local use.
03 / CONCEPT · FAMILY CONNECTION · AI
Concept — not launchedMagic Pebbles
Magic Pebbles
Help their love travel further.
A product concept exploring how familiar voices, stories and family participation could help real relationships stay present across distance.
AI is the enabler—not a substitute for a parent, grandparent or trusted person.
Explore the conceptHOW WE WORK
From ambiguity to momentum.
A connected process,
adapted to the challenge.
Understand
People, context, evidence and constraints.
Define
The right problem and a useful measure of success.
Design
Journeys, interactions and testable prototypes.
Build
Working experiences with the right partners.
Improve
Measure, learn and evolve.
THE EXPERIENCE BEHIND THE STUDIO
Deep experience.
Always learning.
ImDezain is led by Avinash Birambole, a product designer and design leader whose career spans enterprise SaaS, automotive, energy, financial services, healthcare and consumer ideas.
BFA · Applied ArtAdvanced Computer Arts · C-DACCertified Usability Analyst · HFIMeasuring UX & ROI · NN/gAI for Human-Centred Design · HFI
ONE BELIEF. TWO EXPRESSIONS.
Everyone
can design.
Design starts when someone asks, “Could this be better?”
ImDezain exists to help that question go further.
Making things better.
The commercial practice: strategy, experience design and AI-enabled making for organisations, founders and product teams.
Work with the studioMaking design everyone’s.
The wider belief: curiosity and creativity belong to everyone. A space to help more people take part in shaping what comes next.
Join the conversationA new product. A better service.
An AI opportunity. A website
that needs to work harder.